Wentworth Institute of Technology

Brand development and integration

Commissioned to overhaul Wentworth's admissions material, over,under was charged with remaking the institute's image. The resulting graphics program abstracts Wentworth's existing colors and crest to form a recognizable, yet fresher and bolder identity. Production initially included more than fifteen pieces, ranging from posters, invitations, bookmarks, and banners to departmental brochures, applications forms, and general profile books. The project also involved providing photography, editorial content development, and printing oversight. During the campaign's first year, submitted applications rose 50 percent. In the subsequent year, admissions rose an additional 19 percent. The team has since designed more than thirty pieces, has rebranded the entire line of admissions materials a second time in 2011, and has continually reworked the brochures annually.

Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology
Wentworth Institute of Technology