MASS MoCA

Signage Masterplan

MASS MoCA is the largest contemporary art museum in the United States, housed on a vast seventeen-acre industrial campus. Commissioned by the museum’s leadership, over,under developed a series of graphic elements that help the public navigate a complex, memorable place.

The project extends an already strong brand with new guides, customized typography, and a series of totems crafted out of two-inch-thick steel that remained from an earlier art installation. These panels create a strong identity that parallels the institution’s merging of artworks with its rich industrial past.

Fabrication: DCL Boston, Autodesk Build Space, Mandy Johnson & James Jarzyniecki of OUTSIDE Gallery

MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA
MASS MoCA