Back Bay Yoga

Graphics and identity design for a yoga studio

Beginning as a simple series of posters for one of Boston's top yoga studios, over,under's involvement has continued. A series of bright and abstract images, combined with poses by special guest instructors dominate the design.

The studio was also responsible for all of the graphics of the BBY sister studio, Sweat and Soul Yoga. The buddha has since been spotted on t-shirts, stickers and yoga mats.

We have also designed a series of shirts for the studio that aren't quite of the relaxing kind.

Back Bay Yoga
Back Bay Yoga
Back Bay Yoga
Back Bay Yoga
Back Bay Yoga
Back Bay Yoga
Back Bay Yoga
Back Bay Yoga